JP Morgan H&Q, a division
of Chase Securities - Investment Banking - Researched
and prepared analysis of capital funding opportunities for privatization
of prisons, interactive media, Internet service providers, and
John F. Kennedy University -
Researched and prepared analysis and recommendations of universities’ marketing
positioning, alumni services mix, and methods of increasing alumni
and community support.
Pacific Union Company - Researched and co-wrote marketing plan
for Santa Lucia Preserve,
formerly, Rancho San Carlos, a 20,000 acre, $2 billion luxury residential
real estate project.
Siemens Business Communications
Systems, Inc. - Marketing research study of stakeholders
to determine their access and delivery requirements for distribution
of Siemens collateral materials in parallel with print-on-demand.
SmartBusiness SuperSite -
Internet Resources Editor for SuperSite, a business resources portal.
Over 500 hours reviewing business web sites.
Design Company - New Business Development Manager -
Developed and implemented new business development strategy, tactics,
and tools for acquiring Fortune 500 clients for branding and corporate
identity programs using D&B databases and call center technologies.
UPS Air - Assembled team for
the initial presentation to UPS of proposal for all-cargo airline,
which evolved to the present worldwide fleet of UPS cargo jets.
Whole Earth Network - Coordinated project to research business
customers’ needs for high speed communications services,
and developed customer needs-identification program for marketing
T1 and T3 high speed connections services.
Internet Applications Development
Alabama - For a $400 million private holding company in Alabama
, managed development of more than 25 web sites featuring consolidated
financial reporting dashboards, IT services management, multimedia
plant tours, process documentation, and an array of additional
enterprise resource management tools.
Real Estate - Designed, built and optimized a site to promote
the sale of $7,000,000 of pristine Carmel Valley real estate
surrounded by parks.
Kenwood Depot - Designed,
photographed, built, optimized this extensive community service
Ranchweb - Managed redesign
of look-and-feel of this international directory of ranch vacations
site. Managed marketing and search engine optimization campaign
for six affiliated sites, resulting in first page placement of
site on all major search engines for dozens of key terms.
Real Estate - Designed, built, optimized this Sonoma county
real estate firm’s site.
The Preserve at
Park City - Developed internet marketing strategy and oversaw
development of web presence for $20,000,000 luxury real estate
development in Park City, Utah.
RealGov - A collaborative approach to sharing information within the community and crowd sourcing solutions to civic issues.
KidsTeachingKids - A program to allow any child with a cellphone to access video help on any problem in any textbook.
Early Stage Companies
Innovations, Inc. - Developed process for using the web to
generate intellectual property.
Alternative Network Television, Inc. - Researched and developed
concept, formed alliance with major studio for 300 station
television movie network. Attracted $1 million venture capital.
Presentation Theaters - Researched, designed, and prepared
plans for $10 million high-tech facility of six theaters, each
with a television studio for real-time satellite broadcasting
of educational programs and global conferencing capabilities
for corporate users and community education and arts groups. Raised
research and development venture capital.
Character Education Program - Researched and developed
funding strategy for national roll-out of a middle school pilot
program that over five years raised academic test scores in the
school from 28/32 to 1st/32.
Metaview Corporation - Research and business planning for venture
capital funding for telecommunicating VCR’s and electronic
TV guide for automatic recording of television shows selected based
on personal preferences, using an artificial intelligence program.
ProgramKey Company - Developed concept and raised capital for ProgramKey,
a first-of-its-kind visual aid to assist in understanding the command
structure of complex computer software. First product was completed
in 1985 for WordStar, the then dominant word processing program.
StarGuardian Partners - Packaged animated children’s television
series for development, including management team, concept, character
bible, and pilot script. Show was developed to entertain,
as well as promote character and environmentally-positive behavior.
Francisco Business Times - Contributing Small Business columnist.
Columns focused on business plans, marketing, public relations,
software applications, strategic planning.
The WELL - Hosted the world’s
first entrepreneur’s online conference for ten years.
University of California,
Berkeley Extension, Marketing Certificate Program - Instructor,
Marketing Research. Extension Instructor, Writing Business Plans.
University of San Francisco -
College of Professional Studies, Adjunct Faculty - Instructor,
Information Networks and Services.