MacDonald Ventures

Site Optimizing Services

Our Site Optimization employs a market research approach that is customer driven.

While hundreds of firms are currently offering to optimize your web site, the technical approach only goes so far. The web page content must be based on the customer's needs, not the expectations of the web designer or even the company.

A marketing research audit must be conducted before attempting to create the important HTML tags and text search engines use to rank a site.

Once the marketing issues are understood, the critical key words, the descriptions, titles, and meta tag structure can be constructed. 

In addition, it is possible to economically purchase the key search terms so your site is at the top of the list in most search engine listings.

For additional resources, see TopSpotters.

 

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