Innovation provides significant economic benefits
   
MacDonald Ventures

Innovation's Economic Benefits

Every company can benefit from innovation.

A variety of innovative approaches clients have found profitable are listed below.

Manufacturing

Developing new products your firm can make on an exclusive basis, based on a review the needs of your end-users and their environment. Locating new technologies that become the foundation of a new set of customers.

Marketing

Assist in packaging and repositioning your product for global distribution.

Developing state-of-the-art electronic commerce and distribution programs. Extending the line of products. Infomercials.

Product line extensions.

Service Provider

Develop additional distribution channels and added value to make your service stand out.  Review the problems your customers have and develop lines of additional services for your market.

Software

Improvement in the effectiveness, ease of use, and perceived value of your software. New applications for existing software.

Presently marketing on the Internet, but not achieving success?

Review your objectives and compare to your customer's needs. Assist in determining what isn't working and implementing a solution. Optimize your Internet presence by making sure your site is visible to and optimized for search engines, so your customers can find you quickly.

A non-profit institution

Create new value equations for your constituents, including services that bring revenue into the organization. Create innovations in your value delivery equation. Innovative fund raising.

Seeking financing

Innovate alternative approaches, create alliances with venture partners, reposition your opportunity to match the interests of investors. Improve your focus and objectives.  Bring experienced management to the team.

All the above

Consider how to integrate your opportunity into the global economy through alliances that create entities greater than the sum of their parts.

 

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